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Gardasil. Getting parents over the line
Challenge
The choice to vaccinate your kids against HPV should be easy, just a signature on the school form is all it takes. However, the COVID-19 pandemic created a huge, global debate about vaccinations. The hangover from this is that many parents are often hesitant to immunise their children. When they turn to the internet for answers, they are more often than not served up with misinformation and anti-vaxx scaremongering.
We needed to help undecided parents find answers from trusted sources, like their family GPs.
Outcome
We started by acknowledging the struggle that parents face, and the process of weighing up the pros and ‘cons’. We demonstrated this kind of indecision and showed where they could get answers they could trust - their GP or the HPV website.
Of course, parents are one thing, see how we reached young men aged 18-24 here.
BRAND: HPV Awareness
CLIENT: CSL Sequris
CONSUMER CHANNELS:
Social Media, Digital Video, Digital Display Ads, Website.
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