Stay Flu Fit
Challenge
During 2020-22, the focus of the nation (and the world) was on COVID-19 – however, the threat of other diseases – such as influenza - had not disappeared.
Typically, the influenza season sees around 500 deaths and fills hospital beds with those suffering complications. We simply could not afford that in the middle of a pandemic.
With borders beginning to open, the potential to bring in new strains of flu increased. But unlike COVID-19, there was no lockdown for flu outbreaks or screening for symptoms, so once it was in, there was really nothing to stop its spread – except immunisation.
Outcome
We needed a strategy that was motivating and could reach as far as possible.
The idea, STAY FLU FIT is a simple, yet positive catchy message – a reminder that like many things, you need to maintain your level of protection. To ensure we could reach as many people as possible, we focussed on ideas that were so simple that they could work inside a fifteen second time slot.
Fifteens can be a hard ask in healthcare, but the payoff can be worth it when you consider how many people you can reach with a simple message.
BRAND: Influenza Immunisation Awareness
CLIENT: CSL Sequris
CONSUMER CHANNELS:
Digital Video, Digital Display Ads, Radio, In-Surgery Posters, Billboards, Website.
MEDICAL CHANNELS:
Digital Video, Digital Display Ads, Radio, Website.
