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Duro-Tuss. Instore posters and social campaign
Challenge
Not all coughs are the same - a dry cough and a wet cough require different treatments. Not a lot of people know this, and the choice of which one you need can be overwhelming. However, no matter what kind of cough you have, Duro-Tuss has the solution to match. And to make things easier, each formulation is colour coded to make selecting the right one from the pharmacy shelf trouble free.
Outcome
Power Away Your Cough is a whimsical concept using an exaggerated image of a person’s world in the colour of their Duro-Tuss medicine.
The bold, vibrant colours and simple elegant design draws attention to the brand, while the handmade typography adds a warmth and friendliness that is often missing in the crowded pharmacy space.
For the consumer instore, there is a direct, colour-coded link between their problem (type of cough) to the Duro-Tuss solution on the nearby shelves.
CONSUMER CHANNELS:
Pharmacy In-Store Posters, Digital Advertising, Social Media.
BRAND: Duro-Tuss
CLIENT: Radiant Health
MEDICAL CHANNELS:
Training Materials.
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